# AI UGC Hook with CTA

The **AI UGC Hook with CTA Video Format** in Oz’s Content Studio empowers you to create high-converting, user-generated-style videos that combine engaging AI avatars with your product demonstrations and call-to-action clips. This format is built to instantly grab attention, spark curiosity, and drive your audience toward specific actions making it perfect for paid ads, social media promotions, and conversion-focused campaigns.

{% embed url="<https://www.youtube.com/watch?v=EEHWbaxR7yY>" %}

Here’s how it works:

1. **Select an Avatar** – Choose from Oz’s diverse **Avatar Library**, featuring characters of different looks, tones, and personalities. Each avatar includes a variety of **emotion-based video hooks** from excited and confident to calm or persuasive allowing you to match the tone to your message.
2. **Write Your Hook** – Enter your custom **hook text** in the input field this will be displayed by the avatar at the start of the video to immediately capture attention.
3. **Add Your CTA Video** – Upload or select your **call-to-action video** or product demo to showcase your offering in action.
4. **Choose Background Music** – Pick from a curated selection of **soundtracks** or upload one to enhance the energy and mood of your video.
5. **Generate with One Click** – Oz combines all your elements into a **high-quality AI-generated UGC-style video**, blending your avatar, product visuals, and CTA seamlessly.

Once your video is generated, it automatically opens in the **Oz Video Editor**, where you can:

* Adjust duration and pacing
* Update or rewrite text overlays
* Add or replace visuals (images or clips)
* Fine-tune music and transitions

This format gives you the speed of AI with the flexibility of manual editing helping you produce polished, authentic UGC-style videos that convert viewers into customers with minimal effort.