# ASMR The **ASMR** Format in HeyOz's **Video Effects** category lets you create soothing, sensory-rich product videos featuring AI-generated avatars or models interacting with your product in true ASMR style. This format is perfect for beauty, skincare, gadgets, lifestyle brands, and any product that benefits from close-up, calming, tactile presentation. {% @arcade/embed flowId="yAb0D84fbsxvynvPAoQR" url="" %} Here’s how it works: 1. **Select an ASMR Avatar/Model** – Choose a character from HeyOz's **Avatar Library**, each available in different styles, looks, and personalities. These avatars are designed with natural hand movements and realistic expressions suitable for ASMR-style content. 2. **Choose or Upload Your Product** – Select a product from your **Media Library** or upload a new one. HeyOz automatically prepares it for ASMR interaction. 3. **Generate the ASMR Scene** – With one click, HeyOz creates a calming ASMR video where the avatar: * Holds your product close to the camera * Gently rotates or tilts it * Traces fingers along the surface * Taps softly or applies light pressure to produce subtle ASMR cues * Leans in and whispers a short line for extra immersion 4. **Customize Video Settings** – Select format (portrait, landscape, or square) and resolution before generating for full platform compatibility. After generation, the video opens in the **HeyOz Video Editor**, where you can: * Adjust duration and pacing * Update text overlays or add captions * Replace audio or add additional sound layers * Incorporate more images, clips, or transitions Once you're satisfied, you can **download the ASMR video** or **post it directly** to your connected social media channels. The ASMR Format delivers intimate, sensory-driven content that enhances product appeal, boosts engagement, and creates a deeply immersive viewing experience all powered by AI. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.moemate.io/moemate/video-formats/asmr.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.