# Fluid Drip

The **Fluid Drip** Format in HeyOz's **Video Effects** category turns your product into a cinematic, visually striking ad by placing it in a curated environment and covering it with smooth, hyper-realistic liquid drips. This effect creates a premium, high-impact visual perfect for beauty brands, luxury items, tech products, and viral social ads.

Here’s how it works:

1. **Select or Upload Your Product** – Choose your product from the **Media Library** or upload a new one. HeyOz prepares it for the fluid animation, ensuring clean edges and high detail.
2. **Choose an Environment** – Select from multiple **environment templates** designed for this effect. Each setting enhances the product’s look while keeping it centered, clean, and visually dominant.
3. **Customize Video Settings** – Pick your **format** (portrait, landscape, or square) and set the **resolution** based on your campaign needs and the model’s capabilities.
4. **Generate with One Click** – HeyOz's AI creates a premium, billboard-style fluid drip animation where:
   * The product remains perfectly still and centered
   * Liquid (e.g., glossy purple, metallic, creamy, or other variations depending on model) pours over it in smooth slow motion
   * The fluid wraps naturally around edges and details
   * The background stays clean and minimal
   * The final look is cinematic, reflective, and ad-ready

After generating, the video seamlessly opens in the **HeyOz Video Editor**, where you can:

* Adjust timing and pacing
* Add text overlays or callouts
* Insert additional clips or sound
* Apply transitions or effects
* Prepare it for different platforms

Once your edits are complete, you can **download the video** or **post it directly** to your connected social accounts.

The Fluid Drip Format is perfect for brands looking to create bold, luxurious, high-engagement ads that make any product look cinematic and attention-grabbing.


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